According to research from McKinsey & Company, 15 percent of Internet consumers have become members of at least one subscription service in 2018. The consulting firm also found that these subscription-based models cover a multitude of products, including food, drinks, meal kits, clothing, vitamins and razors. While these are well-known by consumers, there are many other types of subscriptions – such cloud computing or storage technology services – available for purchase by both consumer and business customers. According to McKinsey & Company, the online subscription industry has increased in size from $57 million in 2011 to $2.6 billion in 2016. With this rapid growth, it’s best to know how to maximize one’s approach in this increasingly crowded and competitive industry.      […]