December 1, 2018

How to Maximize Subscription Marketing Efforts

According to research from McKinsey & Company, 15 percent of Internet consumers have become members of at least one subscription service in 2018. The consulting firm also found that these subscription-based models cover a multitude of products, including food, drinks, meal kits, clothing, vitamins and razors. While these are well-known by consumers, there are many other types of subscriptions – such cloud computing or storage technology services – available for purchase by both consumer and business customers. According to McKinsey & Company, the online subscription industry has increased in size from $57 million in 2011 to $2.6 billion in 2016. With this rapid growth, it’s best to know how to maximize one’s approach in this increasingly crowded and competitive industry.      […]
December 1, 2018

What’s the Best Type of Business Entity for Tax Purposes

There are several major types of business entities, including S Corporations, C Corporations, Limited Liability Companies (LLCs) and being self-employed. Each type of structure has its own advantages and disadvantages when it comes to taxes, assets and liability protection. Generally, certain types of businesses are best for certain professions from a tax perspective; however, with the tax law changes last year it may be time to reconsider. Under the current tax law, what used to be the best business entity type for certain scenarios may no longer be the same due to the pass-through deduction and corporate tax rate changes. Let’s look at the most common business entity types and see what’s best. Self-employed The self-employed includes everyone who is […]
360.357.9304